Pets are not small humans
They are living beings who deserve care, respect, and lifelong protection.
Every product we create is carefully designed, thoroughly tested, and made to support your pet’s long-term health and safety. We believe that true pet care means responsibility, science, and genuine love.
1. Our Beginning
As pet parents, we all want to do better for Our story began with one rescued cat and a simple mission: to create safer, more effective health solutions for pets.
Built on scientific research and honest care, JAYU PET grew into a global brand focused on prevention, long-term wellness, and reliable quality.
We don’t follow trends. We follow science, trust, and lasting value.
2. Our Belief
At JAYU PET, we live by our core values:
PLAY. CARE. FREEDOM.
We believe every pet deserves a happy, healthy, and truly free life.
From one small companion to millions of pets worldwide, our goal is to improve everyday health through science-based solutions—so pets can live longer, stronger, and more joyful lives.
3. Science for Every Pet
We believe pets should be active participants in their own health, not passive patients.
That’s why we created our philosophy of Pet-Focused Science: developing products that support natural health, comfort, and prevention.
Our mission is simple:
To complete health through science.
With advanced veterinary research and modern technology, we help pets enjoy stress-free, healthy living.
4. Growing into a Global Brand
Today, JAYU PET is trusted by pet owners in the United States, Japan, Germany, and beyond.
Our success is not driven by marketing alone, it comes from real care, deep understanding, and genuine love for animals.
What began with one rescued cat has grown into a global movement for better pet healthcare.
And this journey is only just beginning.
1. Our Beginning
As pet parents, we all want to do better for Our story began with one rescued cat and a simple mission: to create safer, more effective health solutions for pets.
Built on scientific research and honest care, JAYU PET grew into a global brand focused on prevention, long-term wellness, and reliable quality.
We don’t follow trends. We follow science, trust, and lasting value.
2. Our Belief
At JAYU PET, we live by our core values:
PLAY. CARE. FREEDOM.
We believe every pet deserves a happy, healthy, and truly free life.
From one small companion to millions of pets worldwide, our goal is to improve everyday health through science-based solutions—so pets can live longer, stronger, and more joyful lives.
3. Science for Every Pet
We believe pets should be active participants in their own health, not passive patients.
That’s why we created our philosophy of Pet-Focused Science: developing products that support natural health, comfort, and prevention.
Our mission is simple:
To complete health through science.
With advanced veterinary research and modern technology, we help pets enjoy stress-free, healthy living.
4. Growing into a Global Brand
Today, JAYU PET is trusted by pet owners in the United States, Japan, Germany, and beyond.
Our success is not driven by marketing alone, it comes from real care, deep understanding, and genuine love for animals.
What began with one rescued cat has grown into a global movement for better pet healthcare.
And this journey is only just beginning.
“Through caring for our beloved companion ‘Sanbok,’ we came to see pets not simply as animals in need of care, but as true family members.
From that perspective, we have continuously reflected on what proper, science-based healthcare products for pets should be.With a background in life sciences and medicine, and through extensive foundational research, we are committed to delivering the most optimal solutions for pets, guided by our philosophy of One Life, Whole Therapy.”
Dr. Choi Jin-sik
Founder & CEO
Science-Driven Pet Healthcare
We develop safe and effective healthcare solutions tailored specifically for pets. Discover the exclusive technology of the JAYU PET Animal R&D Center.
Innovation Begins with Research
- All JAYU PET products are developed through dedicated research at our in-house Animal R&D Center.
- Our scientists go beyond formulation optimization, focusing on the discovery and development of effective ingredients designed specifically for pets. Through this ongoing research, we have filed and registered more than 10 patents in pet science and technology.
Committed to Uncompromising Quality
- We maintain strict quality standards through heavy metal testing and thorough scientific research focused on pet safety.
Advancing Pet Science Through Collaboration
- We collaborate with top research organizations to advance pet science.
- In collaboration with the College of Veterinary Medicine at Seoul National University, we conducted Korea’s first study identifying the feline microbiome.
Recognition for Excellence
- JAYU PET’s commitment to science-driven pet care has been recognized by trusted organizations and industry awards.
- Our products hold certifications such as Holistic VNRI and Eve Vegan, and have received Best New Product awards in Korea.
Pet Derma Care Innovation
7 Years of Skin Science Research.
JAYU PET’s SD+ Complex represents a new standard in pet dermatological care. Powered by Lithospermum-derived actives, our technology uses nano-liposomes combining shikonin and decursin to help deliver skin-supporting ingredients deep into the skin.
